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Eight reasons why Vector Visionary Uses Unity for Immersive Experience Development

Updated: May 25

Making your brand stand out requires more than a website or an app in the modern world. Creating an unforgettable, striking real-world immersive experience that visitors see in person, will help to instill your image in their minds forever. Vector Visionary Studios utilizes cutting-edge software and hardware to craft unique and powerful experiences.

Unity Scales to Any Size and Any Budget

While there may be some caveats to using Unity with the largest AAA gaming projects, for immersive experiences, Unity can scale to any size. A Unity application can be deployed to a tablet or phone app for small displays that can be portable throughout your space or embedded into tables; or, it can be connected to top-of-the-line PCs and massive, high-definition projector systems to plaster your walls with brilliant, beautiful imagery. Or, get the best of both worlds and run Unity software on the latest VR hardware.

If you really want to stretch your budget, a Unity app can run on your visitors' own devices, while integrating with technologies like AR markers, NFC, and Ultrawideband beacons to ensure that their view of your content is exactly what your space requires.

Connect any Number of Displays with Networking

Unity's support for many kinds of low-latency, high-bandwidth networking means that there is no practical limit to the number of displays and rendering devices your immersive experience can incorporate. Cover every wall of your building with projectors if you like, and multiple instances of Unity can network and interact together to keep the entire system in perfect sync.

Besides syncing with other displays, Unity's multiplatform support enables experiences to sync with apps running on VR or AR headsets, tablets embedded into the experience, or even publicly available apps running on visitors' phones. These apps can use the same asset pipeline and perfect synchronization to incorporate every facet of the experience.

For less demanding installations, the multimonitor support in Unity could allow you to simplify by running everything on the same instance of the software, and still synchronize with any other device needed.

Rapid Prototyping and Iteration

Once the initial tools are created, prototyping and iteration on top of those tools is faster in Unity than with any other development platform. The asset pipeline in Unity is one of the best features of the platform, and this empowers creators to pull in assets that already exist and adapt them to the needs of real-time applications.

In addition, once deployed, Unity applications can be tested and iterated upon rapidly using the asset-based IDE tools. With Unity, creators can tweak placements, timings, color gradients, and audio effects on-site until the immersive experience looks and feels just right—all without having to rewrite any of the application's code.

A Massive Asset Store = Infinite Integrations

The Unity Asset Store contains tens of thousands of plugins and assets, available for very reasonable licensing costs. The plugins can be rapidly integrated into any Unity software and bring in data from many different services.

Here are just a few of the possible types of live data that could be integrated into Unity immersive installation projects:

  • Weather Data Integration - Fetch real-time weather data to create dynamic weather effects (Weather Maker)

  • Web Data and APIs - Integrate and consume RESTful APIs for live web data (REST Client for Unity)

  • Web Data and APIs - Parse and use JSON data from web APIs (JSON .NET for Unity)

  • IoT and Sensor Integration - Handle Open Sound Control (OSC) messages for sensors and IoT devices (uOSC)

  • IoT and Sensor Integration - Utilize data from Arduino sensors (Arduino and Unity)

  • Real-Time Database Integration - Use real-time database features and synchronization (Firebase for Unity)

  • Real-Time Database Integration - Manage live data and player analytics (PlayFab)

  • Location-Based Services - Integrate map and GPS data for location-based experiences (MapNav)

  • Location-Based Services - Use OpenStreetMap data in Unity projects (Go Map!!)

  • Networking and Cloud Services - Implement real-time multiplayer and data synchronization (Photon Unity Networking (PUN))

  • Spatial Computing - Create mixed reality experiences with spatial anchoring (Azure Spatial Anchors)

  • Social Media and User Interaction - Integrate Twitter feeds and functionality (Twitter Kit for Unity)

  • Social Media and User Interaction - Use Facebook's social features and user data (Facebook SDK for Unity)

  • Real-Time Video and Streaming - Support high-quality video playback and streaming (AVPro Video)

AR and VR Built In

Unity is the premiere platform for building VR applications, with support for every major VR headset. For some platforms, such as Apple Vision Pro, Unity apps are first-class, tightly-integrated software. No other development software can boast as complete a feature set for AR and VR as Unity, allowing your VR experience to take advantage of the best hardware for your own purposes.

Unity DOTS offers Unparalleled Performance

Unity's latest major performance upgrade tool, DOTS (Data-Oriented Tech Stack), is specifically designed to allow massive numbers of simple objects to run efficiently in real-time using parallel processing. This is especially useful for applications such as large display walls, where multiple users might interact with large numbers of small objects - a swarm of hundreds of thousands of fireflies could be directed to hover near each of dozens of guests, for example.

Timeline and Cinemachine Allow for Tight Control

When you need to control the flow of an experience, Unity's built-in Cinemachine and Timeline tools allow for control over every moment of your visitors' experiences, using tools familiar to anyone with experience with nonlinear video editing software. Timelines can be triggered by any live events (including direct controls from an operator, cues from digital data sources, or the entry of visitors into a given space), and run their course showing exactly the visuals you want your visitors to see. You have full control over the narrative of the experience, captivating attention and changing minds.

Vector Visionary can Bring your Space to Life

With decades of experience in Unity, realtime graphics, and user experiences, Vector Visionary Studio is uniquely positioned to bring all these advantages and more to your brand's live experience.

Set up a consultation call today and see how we can transform your venue into a living, breathing space using Unity technology, or follow us on your social media platform of choice to keep abreast of all of our latest projects.


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